| Business
Overview: Interchan Global Limited |
Interchan is a
leading wireless media and application service provider
with core operations in Taiwan, Hong Kong and Thailand.
As a leading provider of Interactive Mobile services and
products, Interchan offers a suite of mobile content and
applications. Interchan empowers media, brands, content
creators and marketers to engage the consumer via an Interactive
Mobile Channel.
With a suite of mobile content and applications small-medium
sized enterprises to Fortune 500 Corporations are using
Interchan power to connect to the consumer. With over
5 million accessible subscribers to its range of services,
Interchan provides a very powerful marketing channel. |
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| Why MI Calls On Demand? |
| MI’s unique
targeting platform provides an enormous advantage to Interchan
success and profitability. Every promotion is optimized
for performance, and the predictive model allows customers
to only receive promotions that are most relevant to them.
This instills good customer relationships and most importantly,
provides a predictable level of operational profitability
everyday. |
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| Campaign Results |
Interchan can
attribute it’s outstanding growth and profitability
to the MI technologies that enable it to automate processes
that would be both time consuming and unprofitable.
Interchan is rolling out the customers on Demand services
throughout all its Asian entities. |
Interchan Corporation
(Comtrend Corporation Group)
3B, No.261, sec.3 Nanjing E.Rd., Taipei, Taiwan (R.O.C)
Tel: +886-2-2717-8060
Fax: +886-2-2546-7235
www.interchan.com
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Every promotion is optimized for performance,
and the predictive model allows customers to only
receive promotions that are most relevant to them. |
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| “We
rely on MI to give us the results we seek for growth,
day in day out” Cecilia Cheng COO |
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