| Business
Overview: The Baruch campus of The City University of
New York (CUNY) |
The Baruch campus
of The City University of New York (CUNY) is the largest
fully accredited business school in the United States.
Located in the heart of downtown New York City—America's
corporate headquarters and one of the world's centers
of finance and business—Baruch/CUNY dates its origins
to 1847.
Baruch's International Executive Programs build on this
proud tradition of excellence in business education, offering
several master's degree programs in many different locations
around the world.
Baruch began a global initiative to offer its cutting
edge Executive Master degrees in countries such as Taiwan,
Hong Kong, China, Singapore, and Israel.
The international outreach includes two-year EMBA and
one-year Executive Master Programs in Finance, Marketing,
Computer Information Systems, Accounting and a Master
in Management of Human Resource and Global Leadership.
These programs are designed to give students the tools,
knowledge, and insights necessary to achieve their career
goals as a high level executive. |
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| Why MI Calls On Demand? |
MI’s result
based mobile marketing reduces the risk of media spending
and allows a complete control on the marketing budget
at any given point.
MI wide reach to mobile users generated new leads the
university was unable to access through other traditional
marketing channels.
The combination of reach and result based advertising
created a cost effective promotion to the university in
their efforts to recruit new students. |
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| Campaign Results |
The combination
of reach and result based mobile advertising created a
cost effective promotion to the university in their efforts
to recruit new students.
Leadchief International Institute, Taiwan Representative
Office
Zicklin School of Business, Baruch College,
The City University of New York
2F, No. 222, Sec. 2, Jinshan S. Rd., Taipei, 10643, Taiwan
Tel: 02-3322-1268
Fax: 02-3322-3763
www.baruchasia.org |
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MI’s result based mobile marketing reduces
the risk of media spending and allows a complete
control on the marketing budget at any given point. |
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"COD
has increased our inquiries substantially. The service
provided is both
timely and professionally delivered. massiveImpact
is a reliable and
effective business partner when it comes to promoting
our academic service!"
Robert Lin, Taiwan Director |
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